Environmental App
Emily Allen, Annie Hua, Eden Kraitberg, Anahita Rafieian, Julianna Velocci
OVERVIEW
Challenge
A company wants to see if there is an opportunity for an app that tracks environmental impact.
Part 1) To create a comprehensive project plan.
Part 2) To create a prototype for this app, reflecting the intentions outlined in the project plan.
Goal
The company wants this app to be engaging. Our solution includes adding incentives, local businesses and the community with events, store profiles and a brightly coloured illustrative approach.
Approach
Through initial research and planning, we build a solid base to then build the app and plan requirements around. We discuss all parts of the project plan (Strategy, Scope and Structure) regularly to ensure we stay on the same page collectively and all understand the necessary components and reason for their incorporation.
Execution
My role:
Developed the initial concept for this app. Pitched to the group. Collectively we chose to pursue this concept.
Project Plan –
- Demographic Insights
- Industry Insights
- SWOT Analysis
- User Personas (collaboration)
- Scenario Mapping (collaboration)
- Architectural Map (collaboration)
- Editor of Written Content
Prototype –
Community Pages (red):
- Researched content (Toronto environmental stores & various environmental events)
- Created all pages within this section
- Created icons for community section
- Prototyped community section
- Helped team members with other sections when needed
Project Plan
My role:
- Design of the pages
- Descriptions on each page
- Images (“Brand Personality” & “Who We Are” and “What We Do” sections)
- Print media mockups
- Merchandise – aprons
- Kiosks – extra touchpoints, used for the launch event