Dali Theatre-Museum

Figueres, (Girona) Spain

OVERVIEW

Challenge

The Dali Theatre-Museum is having a reopening and wants a fresh image to go with it along with a print ad campaign to promote it.

Goal

To create a design solution that engages viewers and attracts them to the museum.Ultimately to increase the museum’s attendance.

Approach

Using elements from Dali’s best known works, this campaign displays his surrealist artistry in a bright and fun eye catching way. The promotional content and merchandise is inspired by Dali’s style – whimsical, playful, thought-provoking and imaginative.

Execution

Posters, billboards, banners and merchandise along with a new bilingual logo (Spanish and English) with two variations (horizontal and vertical) were created for this rebrand and campaign.