Rethink 2021
Brand Identity, Campaign and Marketing Materials for the Rethink Conference
OVERVIEW
Challenge
The Rethink 2021 conference needs an identity and supporting marketing materials to promote it and recruit people to purchase tickets and attend.
Goal
To connect all aspects of the conference to a single theme that can be used as the overarching concept for the event.
Approach
My design solution uses leaves to represent growth, thereby connecting all of the topics discussed at the conference.
Execution
The conference is promoted across print and digital media.
Print:
- Conference Brochure
- Outdoor Banners
- Indoor Standing Banners
- ID Badges for attendees, volunteers and keynote speakers
- Merchandise for attendees: pocket folder, notebook and pen and tote bag
Digital:
- Website promoting the conference
*The website is a continuation of the brochure, offering information about the conference – topics and keynote speakers and providing a contact form field as well as a place to register.
PROCESS BOOK
